Library 2.0: An Academic's Perspective

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Snake Oil, Bandwagons, and Library 2.0

A couple of recent writings have caught my eye, and for the same reason. They feature both wisdom and misapprehensions. The wisdom impresses me, and the misapprehensions concern me.

One of these writings is a blog posting, the other is an article in the January/February issue of American Libraries.

Let me start with the blog posting. This is John Blyberg's recent Library 2.0 Debased. John says some very smart things in this posting, but I also take issue with some of what he says.

First, John takes the 2.0 movement to task:

I’ve been feeling, for awhile now, that the term Library 2.0 has been co-opted by a growing group of libraries, librarians, and particularly vendors to push an agenda of “change” that deflects attention from some very real issues and concerns without really changing anything. It’s very evident in the profusity of L2-centric workshops and conferences that there is a significant snake-oil market in the bibliosphere. We’re blindly casting about for a panacea and it’s making us look like fools.

Then he gives us his advice:

The true pursuit of Library 2.0 involves a thorough recalibration of process, policy, physical spaces, staffing, and technology so that any hand-offs in the patron’s library experience are truly seamless. We can learn a lot about collaboration and individual empowerment from Web 2.0, but we cannot be subsumed by it because we have a mission that eclipses “don’t be evil” which is the closest thing to a conscience the Web will ever have.

I'll comment on this in a minute. But first, I want to refer to the other writing that caught my eye, Steven Bell's American Libraries piece "Design Thinking." Here, Steven advocates for the employment of design thinking (which he nicely describes and rationalizes) in creating "an exceptional user experience."

Steven believes that many of us are putting the cart before the horse: employing technologies before we figure out which problems they might solve:

Whether it is owing to a lack of time, a desire to quickly implement new technologies, or allowing bandwagon mentality to rule, rarely do most of us allow sufficient time to carefully design a strategy for technology innovation. Not only do we likely fail to conduct an analysis to first determine the feasibility of a new technology application, but we rarely take the time to adequately determine if our users would value the new service. In a nutshell, our approach is to identify a solution before we fully understand the problem.

Steven mentions the term "bandwagon" a couple of times in his piece. This term has connotations: a certain mindlessness, a lack of planning, and a submission to peer pressure, to name a few.

Believe me, I'm not here to defend every last practice of Library 2.0 as manifested in every last library, or every last conference presentation on the topic. That would be nonsense. But I think these writers - and others who have expressed similar views - give our experiments, our advances, and dare I say even our aspirations, too little credit. The truth is, there is plenty of sophistication going on within Library 2.0, in the rationale, planning, intellectual effort, and technological implementation of initiatives.

I don't know why something that is catching on in libraries is necessarily a bandwagon just because it manifests Web 2.0. Are Information Commons a bandwagon phenomenon? Group study areas? Café's in libraries? Or is the issue our concern that our 2.0 initiatives won't be used, or used wisely? John mentions the failure of user-contributed tags in the Ann Arbor District Library catalog because these tags disappoint his expectations. Believe me, I've seen some funny things go on in the group study area just outside my office. But no one is calling this area a failure.

There's no question in my mind that few libraries have done the fundamental recalibrating that John refers to. This will be the biggest challenge set out for us by the major changes in information culture happening all around us. But maybe this is a two-way street. In other words, maybe the slow build-up of new technologies and new physical environments in a library can have an effect on that library's culture. In a couple of John's responses to comments to his posting, he seems to be saying this, and I was glad to see it. I see this happening in my own institution. There are bits and pieces of recalibration going on, and these things are happening due to a variety of forces, some of them external to the library. I've been advocating for more, much more, but this place isn't ready to dig down deep. But there are ideas percolating, and initiatives emerging. I hope we don't stop moving ahead until we've met the ideal criteria for advancement.

I would love to see design thinking applied in my library. Among other things, it would represent my library's commitment to identifying and solving problems in a proven, systematic way. But I wouldn't want us to be limited by design thinking in all that we might do. This is because the introduction of a technology can evolve in unexpected, and unexpectedly useful, ways. You might carefully plan to solve one problem, and another one might be solved along the way. The ball starts rolling, ideas take root, examples emerge, small sparks of interest and even enthusiasm begin to spread. Just think about blogs. They began as "trivial" personal journals, and are now finding their way into the life cycle of serious scholarship.

I think it's important to understand that we can't expect students to envision how every new technology in the library might benefit them. The recent OCLC report Sharing, Privacy and Trust in our Networked World recognized this by showing, for example, that only a small sample of college students surveyed think libraries should build social networking sites. These networks were defined by a number of different features.

Does this mean the end of the road for social networking in academic libraries? Think about it. If we allow student feedback to dictate all our innovations, then the game is over. This particular response would mean that academic librarians will play no visionary, groundbreaking role in the evolution of social scholarship.

This alone is enough to tell me that we need to look beyond student feedback and think more about leadership. No, I'm not saying we should abandon or dismiss student feedback. Of course not. But this is only part of a bigger picture that we need to consider as we recalibrate and design.

Comments

I think we should all start with Crawford's 2006 Cites and Insights article and work from there.

Regarding local tagging, individual libraries just don't have the critical mass to make most social applications meaningful. Until libraries come to grips with critical mass and what that really means, anything 2.0 is problematic. See the Danbury Library / Librarything pilot to see how small or specialized libraries can leverage critical mass. Libraries of all stripes and persuasions need to look beyond their own borders.

 

John Blyberg's article may be more important than another envisioning article about Information Commons. Anything worth doing is worth debating and critiquing and through that process identifying the key factors which lead to success and an elimination of ideas which cannot stand examination. Talk is cheap, thank God, but it is funny how little debate about Library 2.0, information commons, and other great initiatives occurs. I know it is not a part of the leadership of my library. I am too old to be a true believer in anything and hardly ready to suspend my sense of disbelief about Library 2.0. I will continue to give each of the latest and coolest ideas a critical look and test drive before buying. Perhaps the problem with libraries, like many large institutions is that we cannot afford to fail in our primary mission, we cannot just trust that this next good idea is the ONE. We are obliged to provide services for a public that wants us to be there tomorrow and next week. We have a responsibility to serve our students for another 17 weeks until semester end, and the school has a responsibility to serve them until their graduation. This commitment to continuity slows down radical change and experimentation. We accept this in joining the profession and the institution.

Why not keep a critical discussion. I sort of look forward to a published article which describes how someone tried a Learning Commons and failed and here is why. Now, that is the start of learning. So, I will track down Mr. Blyberg's article and look for others even as I read about the enthusiastic news of another school opening a cool new building or program.

 

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