The blog shall be an online space for discussions, announcements, supplementary materials and resources for the campus reading project, and can be linked to the reading project site. A bibliography of related readings, pointers to Michael Pollan's web site as well as other related sites, reviews of the book, pointers to campus events, photos and reports can all be included. We welcome interested faculty members and program organizers who wish to post announcements and discuss the book as well as related issues. We envision the blog as a place where readers and program participants can comment and exchange information.